Seeking Alpha:
I like to focus on my average cost on a given stock. And buying on the way down lowers your average cost. I have taken my average cost in GOOG from over $400 to around $350 and if the good till filled orders I placed this morning get filled, I’ll take it to below $320.
I have the same strategy. My average cost on AAPL is $99.00, but not after I buy it again at $89.